Nov
4
What sould I add to this survey (school project)?
Filed Under Other - Advertising Marketing | Leave a Comment
Purpose: to determine the potential success of future products similar to the Windows Vista amongst teens and young adults.
Have you heard of Windows Vista?
Yes
No
(If no discontinue the survey)
Gender: Male Female
Age:(14) (15) (16) (17) (18) (19) (20)
Family income: ($15000 or less) ($15000-$30000) ($30000-$50000) ($50000-$60000) ($60000- $80000) ($80000 or more)
How long do you spend on the computer each week
(30 minute or less) (30 minute to 1 hour) (1 hour to 5 hour) (5 hours to 10 hours) (10hours to 20 hours) (20 hours or more)
What do you mostly use the computer for (circle only one answer)
Work
Education
Entertainment
Social networking
Other
Rate each of the following features according to the importance of the feature to you
1 2 3 4 5 6 7 8 9 10Internet Explorer
1 2 3 4 5 6 7 8 9 10MSN Messenger
1 2 3 4 5 6 7 8 9 10Microsoft Office
1 2 3 4 5 6 7 8 9 10Windows Mobile
1 2 3 4 5 6 7 8 9 10Windows Media Player
1 2 3 4 5 6 7 8 9 10Windows Security Centre
How important is the graphic design of an operation system to you (colour, texture, etc)?
not very important important very important
10) How important is having the latest version of Windows to you?
not very important important very important
11) How important is the speed at, which an operation system operates to you?
not very important important very important
12) How much are you willing to spend on the latest Windows operation system?
($100 or less) ($100-$120) ($120-$140) ($140-$160) ($160-$180) ($190-$200) ($200-$220) ($220-$240)
Please give suggestions and feed back
11) Have you ever used the Windows Vista operation system?
Yes No
(If no then discontinue the survey)
12) What version of Windows Vista do you use?
Windows Vista Home Basic Windows Vista Home Premium Windows Vista Business Windows Vista Enterprise Windows Vista Ultimate
13) Rate each of the following features according to the importance of the feature to you
1 2 3 4 5 6 7 8 9 10 Windows Aero (graphical user interface)
1 2 3 4 5 6 7 8 9 10 Windows Shell (task bar, the Desktop, Windows Explorer)
1 2 3 4 5 6 7 8 9 10 Instant Search (search)
1 2 3 4 5 6 7 8 9 10 Windows Sidebar
1 2 3 4 5 6 7 8 9 10 Windows Internet Explorer 7
1 2 3 4 5 6 7 8 9 10 Windows Media Player 11
1 2 3 4 5 6 7 8 9 10 Backup and Restore Center (schedule periodic backups of files)
1 2 3 4 5 6 7 8 9 10 Windows Mail (a replacement for Outlook Express)
Leander
